Creativity leans more on investigating the questions you ask first, before seeking a solution. Those who seek deeper meaning ask the most profound questions. They develop a superior understanding of solutions and advance faster. Design is not an exclusive tool for the creative class, but it is something everyone can use. ASK THE RIGHT QUESTIONS.
The most important thing you can do when you start a project is to spend time making sure you’re solving the correct problem. People can spend weeks, months or even years going down the wrong path.
Investigation is the crux of creativity. It about spending the time to find the actual problem you are trying to solve. By using your understanding of the problem, and asking deeper questions you can converge on the best solution. Great leaders ask great questions.
From The Creativity Code
Find it here: http://amzn.to/2fakd45.